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Google Adwords: Search Engine Marketing Helping in Growing Your Business

Search engine marketing or SEM is an effective way to grow your business in a very competitive marketplace. Search engine marketing are paid ads that display on search engine results pages (SERP), wherein bidding on keywords by advertisers is done on popular keywords entered on search engines like Google. search engine marketing paid ads are also called pay-per-click ads with various formats, some are text-based ads, while others are product listings ads which are more visual to allow consumers to see valuable information through a glance like reviews and price.

The new promotion extension of Google is now on its roadmap to becoming as one of the most effective ad extensions in the world of eCommerce that can be easily setup with its simplicity and quality results. A promotion extension adds another line of promotional info to your ad, including a specific discount or offer, promo codes, dates, and order amount qualifiers. Advertisers on the back end can control stop and start dates, device preferences, and tagging options. How will Adwords promotion extensions are displayed online? Adwords promotion extensions appear either as a shopping tag icon or an extension with label “deal”, and the one you see is determined by the device you are searching on (desktop or mobile). what can you get from promotion extensions? First and foremost, your advert is more prominent since it is larger, taking up more retail space at the top of results pages. The second benefit is enabling advertisers to display key information to their target audience prior to sending them to a specific landing page that is not allowed by all extensions. There will be an increased conversion rate leading to a more successful marketing campaign.

Google Adwords promotion extensions offers a variety of option options including replacing ad text for more relevant services (no need to make changes every time), highlighting the promotion in callout extensions (can be rolled out in account level or in group campaign ads), and using automated promotion extensions. In creating a promotion extension through Google Adwords, you just have to choose the occasion, promotion types, write the description or item, landing page or final URL, promotion details, promotion dates, URL options, and advanced options. Allow us to help you in your search engine marketing and promotion extensions strategies today. There’s no doubt that digital marketing solutions are helpful for businesses with the right strategies for growth and success.

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